Sistematica analyzes what LEGO did last year. Sistematica is an agency specialized in working with the big data generated by social media. With each year, the Lego Group generates more and more data. This makes us curious, it is also a challenge to work with these figures and draw conclusions. So let’s have a look at what Lego did last year. Let’s see how many pieces Lego produced and which ones they are their most popular creations? We will analyze the elements that ran most on Youtube and which were their most valuable campaigns online? And we’ll do some curiosity, there will be infographics!
Last year, Lego manufactured a total of 320 million wheels
Of those, 130 million were of the type used for Lego Technic sets, which need to spin freely so the entire model can move. The other 190 million were standard wheels that are attached to axles that turn together with a wheel hub.
Lego produces about 62 billion bricks each year. The company’s sales grew by 13% in 2018 and its net profit by 11%.
Lego does not use 3d printing for its bricks, instead it has its own proprietary method
The company’s bricks are made from ABS plastic, which is melted down and then cooled rapidly to create a hard plastic with a rough surface. This process is repeated to achieve the desired thickness of the brick.
Lego claims that this process results in a more consistent result than 3D printing, which can still have issues with overhangs and uneven surfaces.
But Lego isn’t planning to give up on the idea entirely. It’s been testing out new ways of building its bricks, including one where it builds them by hand rather than machine. This allows for more complex shapes that can’t be made with traditional moulding techniques.
How many Lego minifigs were sold last year?
The answer is: 18,500,000.
That’s the number of Lego minifigs sold last year.
Lego Minifigures are little plastic figurines that come in sets of 16 and are packaged randomly. They are a very popular product line for Lego because they make up a large percentage of the company’s revenue. In fact, according to the Lego Group’s annual report for 2016 (PDF), “The LEGO® Minifigure is the world’s most popular toy.”
They produced enough bricks to build 100 houses each day
LEGO has been producing its classic bricks since 1958. In that time, they’ve made over 400 billion of them.
The company also produces a range of other toys, including Star Wars kits, Ninjago and Nexo Knights sets, and even licensed products like Doctor Who and Harry Potter items.
In 2016, the company said it produced enough bricks to build 100 houses each day.
Is Lego a Danish company?
Lego is a Danish company, but it was founded by a Dane and two Swedes. Ole Kirk Christiansen founded the company in 1932, but he had help from two other men: Karl Georg Olsen and Godtfred Kirk Christiansen. The first name of each man’s son became the first name of their respective parts of the company: “LEGO” for Ole Kirk Christiansen’s son, “KIRK” for his partner’s son, and “FRAŸE” for his partner’s partner’s son.
The longest that a minifigure was held was 5 and a half hours
Lego’s production process is very complex, with more than 3 million Lego bricks being made per day. The company has five factories in Denmark, Hungary, Czech Republic, Mexico and China that produce about 60 billion pieces every year.
- Lego is currently the world’s largest manufacturer of toys, with revenues reaching $4.9 billion in 2013 up from $3.2 billion in 2012.
- The company’s revenue has grown by more than 10% each year for the past decade and is projected to reach $7 billion by 2017.
- The longest time a minifigure was held was 5 and a half hours by 4 girls at Legoland Windsor in 2011.
In 2007, Lego released the first and only studless brick in the whole world
The company has also been producing custom made bricks for specific purposes like the ones used in hospitals or schools. The Lego Mindstorms NXT 2.0 is a programmable robot that is built on top of an NXT 2.0 brick, which has a microcontroller that can be programmed by using a PC or Mac computer.
Lego’s revenue in 2007 was $1 billion while they had 17,000 employees worldwide at the time. Today, they have grown to over 20,000 employees worldwide with an estimated revenue of $3 billion annually.
Around 70% of all Lego bricks ever made still exist
Lego has been making bricks since 1949 and although the company has moved on to more sophisticated toys, it still makes the classic bricks.
According to their website, there are around 4 billion Lego bricks being made every year. Around 70% of all Lego bricks ever made still exist. That’s 2.16 trillion pieces — enough for everyone in the world to have about 600 each.
Conclusion
lego is known for its bricks, but it’s also something of a tire company. It produced more than sixty-five billion toy tires last year, 31 billion of which were rubber bands. That’s roughly the equivalent of three hundred million tires per month. Legos are still America’s favorite toy, so there’s a lot riding on those little knobby wheels.